Adobe Commerce as a Cloud Service
One of the biggest shifts is that Adobe Commerce is no longer reliant on PHP. Instead, Adobe is moving towards a SaaS-driven, API-first approach, aligning with their broader cloud strategy. This means that they are leaving behind traditional monthly or quarterly release and instead seamless daily upgrades are now possible. This ensures businesses always have access to the latest features without the hassle of big, disruptive updates. This transition makes the platform more scalable and future-proof, but it also means that legacy PHP extensions are being replaced by Adobe App Builder applications.
Commerce Storefront on Edge Delivery Services (EDS)
A big enhancement is the migration of the Commerce storefront to Edge Delivery Services (EDS), which brings a significant uplift in performance. EDS enhances performance by leveraging a globally distributed network of over 330 nodes which can handle up to 1.5 million requests per second, ensuring faster load times and improved scalability even during peak traffic periods. Additionally, a Code Sync Bot monitors changes in the code repository, automatically purging and repopulating caches to ensure consumers experience no delays due to caching issues.
Integrations with Adobe Experience Manager (AEM)
Adobe Commerce now integrates with AEM DAM, removing the necessity to upload binaries directly to the commerce platform. This integration synchronizes images from AEM to Commerce, ensuring consistency and reducing manual effort. Storefront now also supports both document based authoring and the universal editor, bringing it closer to AEM in terms of flexibility.
Migration
To ease the transition from on-premises solutions to SaaS, Adobe has migrated all existing on-premises logic to the cloud, ensuring no loss of functionality. Adobe also unveiled a new marketplace, enabling users to download applications (formerly known as extensions) to enhance their commerce capabilities. Like mentioned before, Adobe App Builder apps are set to replace traditional PHP extensions, facilitating a more modern and scalable approach to extending platform functionalities. A dedicated migration tool based on AI is in development, with further updates anticipated between May and July.
Adobe Commerce Optimizer
Another exciting announcement was Adobe Commerce Optimizer, a powerful new layer of intelligence and performance enhancements designed to supercharge existing or new Commerce implementations.
A New Catalog Model
At the core of Commerce Optimizer is a revamped catalog model built for scale and adaptability. It supports over 250 million SKUs in a single catalog, with 30,000 prices per SKU, making it a game-changer for large enterprises managing complex product inventories. Adobe introduced a new way to filter and personalize product offerings using policies and channels, allowing businesses to display different SKUs or price points dynamically based on audience segments, geolocation, or other personalization metrics.
Insights, Personalization and AI
Adobe also spoke about the introduction of real-time data insights, enabling businesses to monitor storefront readiness, analyze customer behavior, and fine-tune personalization strategies. A/B testing capabilities allow businesses to experiment with different strategies, not only based on traffic but also tailored to specific audiences. Expanding on A/B testing, Adobe also introduced generative AI-powered product variation generation. Authors can now use prompts to create new product descriptions, variations, and even images for their SKUs, reducing the time required to expand product catalogs and test different marketing angles.
Final Thoughts
Adobe Commerce is steadily evolving, focusing on flexibility, performance, and smarter integrations. With seamless upgrades, deeper AEM connectivity, and AI-driven enhancements, businesses can take advantage of more scalable and efficient technology. The introduction of Commerce Optimizer and Edge Delivery Services adds new opportunities to scale and personalize more efficiently.
While these changes bring exciting possibilities, the real test will be how smoothly businesses can adopt them in practice. Adobe has laid the groundwork, now it’s up to businesses and implementation partners to see how it all plays out.
If you’re interested in exploring how these innovations can be applied to your organization, feel free to reach out to discuss the possibilities.
Stay tuned for more insights from Adobe Summit 2025!
An Article by Bram BLEYS