Content creation and management can be extremely challenging. Having to account for all the languages and preferences of your target audience takes way more time than it needs. Just changing one line can be exhausting, especially so if you have a broader amount of customers.
However, it doesn’t have to stay this tiring! Adobe Experience Manager contains a tool that simplifies personalization, even when dealing with an unreasonable amount of pages. You just have to know where to find: Experience Fragments.
What is Experience Fragments?
An Experience Fragment is a powerful feature in Adobe Experience Manager. Imagine creating content pieces like building blocks that you can use over and over again. That’s what Experience Fragments are: little bundles of text, images, and cool stuff that define your content. Unlike traditional content, Experience Fragments are designed for reusability and adaptability. They allow content authors to create cohesive pieces of content that can be reused across multiple channels, ensuring a consistent brand message and user experience. What makes them so flexible is the fact that they are built out of drag and drop containers, meaning that variants can be created quickly.
Boosting your Brand Identity
In the world of websites, apps, and social media, it’s important that everyone easily recognizes and trusts a brand. Experience Fragments play a key role in making this happen. It helps content creators to keep a familiar look across different places online in order for people to remember the brand easily.
By ensuring that the same content fragments are used across various channels, businesses can present a unified brand message, reinforcing brand recognition and trust among the audience.
Experience Fragments is a very valuable tool for businesses. Boosting consistency, saving time and personalizing content in big projects without affecting your coworkers.
No more Redundancy
After creating the perfect piece of content, you can just use it again and again. No more spending hours recreating the same content for different pages, just one quick use of Experience Fragments and the content you want is at your disposal. By eliminating repetition Experience Fragments makes sure you can utilize your time efficiently on what matters most: Creating memorable content.
Here’s how you can navigate to Adobe Experience Fragments:
