SAP AI is designed for business applications. Business AI is already integrated into most SAP solutions, so most likely, you have already used it. SAP has recently introduced Joule to their AI mix; this is a personal copilot which allows users to interact with the SAP software effortlessly. By asking questions or describing your ideas, Joule will translate these inputs into commands for the SAP system. This way, the program will not only know what you want to do but also why you want to do it. In short, SAP Business AI is there to enhance the functionality of SAP applications, improving key business processes and boosting efficiency.
Generative, Predictive, Conversational: What’s the difference?
Let’s dial it back a little bit. What types of AI are there? These can be sorted into three categories: Generative AI, Predictive AI, and Conversational AI.
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Generative AI is used for creating new content by utilizing input from the content author. In a business sense, this means creating new content such as paragraphs of text, images, and videos, summarizing large heaps of information into a smaller, more compact form, and even writing computer code. |
Predictive AI anticipates trends, behaviors, or patterns by analyzing data given to the program beforehand. This makes predictive AI very useful for marketing purposes, as companies can discover trends early and shift their focus accordingly. |
Conversational AI enables computers to understand and process human language. These are commonly seen as chatbots used to help visitors on a webpage. |
Intelligent Customer Profiles
So why should you use AI in your SAP Solutions? Allowing SAP Business AI to access your customers’ data will help with personalizing interactions between you and your customers. The AI tool will look at customer data such as purchasing history and preferences and use these to conclude the ideal way you should interact with your customer at that given time. This creates an operational loop, letting AI use customer insights to create customer data solutions which can then be added to the Business Technology Platform of SAP. This establishes a Partner Ecosystem between consumers and providers which drives profitable growth and improves loyalty. You can also use the generative functions of AI and pair these with real-time information about the market and your customers to ensure an accurate and safe output. The customer will also gain benefits by being able to further enhance service efficiency by receiving personally tailored recommendations to inquiries.
These are just some of the ways AI can aid the customer experience:
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