Marketing is an increasingly challenging job. Trying to reach customers at just the right moment, building trust, nudging them to their buying decision and following up the customer lifecycle. All the while, your competitors are doing the same. The key to success? Cutting through the noise. SAP Emarsys helps you do just that by leveraging your data, building successful campaigns and optimizing for the next one.
Increase customer engagement with SAP Emarsys
SAP Emarsys is a customer engagement tool that will help you reach customers with the right message, at just the right time. You can use it as a standalone solution or integrate it with your existing customer experience solution. And it goes without saying that Emarsys works well with other tools in the SAP toolbox.
Simplifying at scale
As your business grows, the complexity of customer journeys increases. At the same time, customers have come to expect a consistent experience that feels like you really know them. So how do you stay on top of your marketing efforts and build a streamlined omnichannel experience?
Using SAP Emarsys, you design, deploy, and keep track of marketing campaigns on any channel and at any scale. It works just as well for a simple, one-channel campaign as for a large-scale cross-channel journey. Follow customers as they get to know your brand, create engaging content for them, and create touch points that feel personal and authentic. That’s the way to build a lasting relationship.
Make future marketing success predictable
SAP Emarsys integrates with the customer data in your customer relationship management solution (CRM) or customer data platform (CDP). That way, you can leverage existing data to target customers in a truly personalized way. You’ll identify the right times to get in touch with messages that are on point for where they are in their customer journey. Not only will you increase conversion and long-time loyalty – you’ll do it while cutting down time to value.
Once you start rolling out marketing campaigns with SAP Emarsys, the tool will help you use the data from those earlier experiences to optimize them even further. You can make real-time changes to running campaigns and use the insights you’ve gained to get more bang for your marketing budget. What’s more, SAP Emarsys uses predictive AI to point out opportunities you might otherwise have missed.
Ready to start improving your customers’ lives?
Let’s set the wheels in motion. Get in touch for a chat about your marketing efforts and what SAP Emarsys can do for you.